Packaging design for FMCG — Australia-ready
Shelf impact, regulatory compliance, and brand continuity for fast-moving consumer goods. From concept to print-ready dielines for Australian market and retailers.
- Services: Structural packaging, label design, brand extensions, artwork management.
- Markets: Supermarkets, convenience, foodservice, health & beauty.
Quick facts
- Packaging tested for shelf visibility
- Australian labelling & mandatory statements
- Print-ready files and supplier liaison
What we do
Strategy & positioning
Consumer insight, competitive audit, and packaging positioning to improve conversion at shelf.
Structural design
Dielines, materials selection, and manufacturability checks for Australian suppliers.
Artwork & compliance
Print-ready artwork, ingredient panels, mandatory labelling, and retailer specifications.
Selected packaging work
Case study: Healthy Snacks — Relaunch
We reworked the brand architecture and packaging system for a snack brand to improve aisle standout and simplify range management for Australian supermarkets.
- Result: +18% category conversion in first 12 weeks
- Delivered: 6 SKUs, 3 material proofs, full artwork pack
- Retail-ready: chains accepted templates without rework
Typical project packages
| Package | Includes | Timeline | Indicative cost |
|---|---|---|---|
| Starter label | 1 SKU artwork, regulatory check, dieline | 2–3 weeks | From AU$1,800 |
| Range pack | Up to 6 SKUs, visual system, supplier-ready files | 4–6 weeks | From AU$6,500 |
| Complete launch | Strategy, structure, artwork, print liaison | 6–10 weeks | From AU$12,000 |
FAQ
Meet the team
We are a compact team of strategists, structural designers and artwork specialists who work with local manufacturers and retailers across Australia.
- Lead Designer: packaging systems & identity
- Artwork Lead: print-ready files & QA
- Production Co-ordinator: supplier liaison
Resources & downloads
Dieline checklist
A short checklist to ensure dielines are supplier-ready.
Retailer spec guide
Common retailer file requirements and label needs for Australian chains.